La importancia del marketing

Nowadays it is the importance that gives to the marketing that has become one of the most important departments within the company. But, what do we understand by marketing?

 

The market of marketing in Spanish is a discipline dedicated to the analysis of the behavior of markets and consumers. Thus, the function of the Marketing Department of a company is to analyze the commercial management of the companies in order to capture, retain and retain customers through the satisfaction of their needs.

 

It is for this reason that the marketing area is vital not only for the success of a company, but also for its existence. Without it, the company could not survive. In other words: the commercialization of sin does not mean knowing the consumer and, therefore, what he wants or seeks. Marketing is the connection between the consumer and the company, through him we know what, how, when and where the product and / or service demands.

 

Thanks to the commercialization of the companies defined in the languages ??of which they are directly directed. Thus, if the company manages to know and understand the consumer to whom it is directed, offering the quality it seeks, it creates a close relationship with it and its sales remarkably.

 

Marketing is often related to advertising, but this is only a small part of it. Marketing includes many more things: the design of the product, its price, its distribution, etc. The promotion is one of the fundamental bases of the Marketing Department of any company. How will they hire a service or buy a product if they do not know it exists? You need a promotion so that the consumer knows and arrives at it.

 

In short, marketing generates profitability and anticipates the future needs of the client; it is, therefore, the helm of the company.