The beginnings of Public Relations were in the USA where it started as the study of how different groups interacted with the organization, there for the name “Public Relations”.
Public Relations has been described as a management function designed to establish and maintain mutually beneficial relationship between an organization and their public from whom they depended to succeed e or fail.
As time went by, public relations were incorporated under the name “communication” and they continued their development up to date with the addition of graphic design, marketing, publicity and journalism.
The main task of Public Relation is the development and growth of durable bonds the organization and their stakeholders (people who have an interest for the organization)
Public Relations represent a great opportunity to promote education programs and environment consciousness for sustainable development.
Team work skills, strategic communications and the ability to adapt new environments are some tools that a well trained professional possesses.