Marketing Logistic

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Philip Kotler defined the concept of Logistics Marketing as «the set of tasks of planning, execution and control of the physical flow of goods and services from the point of origin to the place of consumption with the ultimate goal of meeting the demands of consumers obtaining a benefit» Logistics marketing has the mission of getting the right product to the right customer, at the right time and place. Implement and control the flow of goods and services from the point of origin to the place of consumption in an efficient manner to meet the needs. A faster flow of products is important. The goal of marketing logistics is to create a high level of customer service, at the lowest possible cost, maximizing profits and not sales. Both marketing and logistics have much in common: putting the focus truly on the customer. Logistics, when it emerges from a focus exclusively on the technical and operational, opens the door to creative solutions seeking value for the customer and supporting the marketing strategy. Just as when products are seen as generic they are less likely to subsist, in the same way when logistics can become support for the marketing strategy, it finds it easier to get out of the sphere of the price war and to better overcome the competition.